Target marketing involves selecting specific market segments to serve with tailored marketing mixes. Unlike mass marketing, it focuses resources on the customers most likely to buy, improving efficiency and relevance.
Defining Target Marketing Target marketing is the strategy of identifying and selecting specific segments of a market to serve, then tailoring the marketing mix — product, price, place, and promotion — to appeal to those chosen groups. It contrasts with mass marketing, which attempts to reach all consumers with a single, undifferentiated approach. Target marketing emerged as markets became increasingly fragmented and consumers more demanding of personalized experiences. Modern data analytics and