SWOT analysis is a strategic planning framework that evaluates an organization, project, or decision by assessing its internal Strengths and Weaknesses alongside external Opportunities and Threats. It is one of the most widely used tools in business strategy, marketing planning, and academic case study analysis — valued for its simplicity, flexibility, and ability to structure complex situations into a clear decision-making framework.
What Is SWOT Analysis? SWOT analysis is a structured framework for strategic self-assessment. The acronym stands for: S — Strengths: Internal attributes and resources that give an advantage W — Weaknesses: Internal limitations or disadvantages relative to competitors O — Opportunities: External conditions or trends that could be exploited advantageously T — Threats: External conditions or trends that could harm the organization or strategy The fundamental distinction is internal vs. external. St