Consumer behavior is the study of how individuals make decisions to spend their resources on consumption-related items. It encompasses the psychological, social, and cultural factors that influence purchasing decisions.
Defining Consumer Behavior Consumer behavior refers to the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and desires, and the impacts that these processes have on the consumer and society. Understanding consumer behavior is fundamental to effective marketing. A business that deeply understands why and how its customers make decisions can design products that meet real nee