Product positioning defines how a product is perceived in the minds of target consumers relative to competitors. An effective positioning strategy creates a distinctive, valued place in the market through clear messaging and differentiation.
What Is Product Positioning? Product positioning refers to the deliberate strategy of shaping how a product is perceived in the minds of target customers relative to competing offerings. It is about creating a clear, distinctive, and desirable image in the consumer's mind — not just what the product is, but what it means and who it is for. Positioning is the third stage of the STP (Segmentation, Targeting, Positioning) framework and translates the abstract targeting decision into concrete market