A SWOT analysis evaluates Strengths, Weaknesses, Opportunities, and Threats. Real-world examples from companies like Apple, Nike, and McDonald's illustrate how businesses use this framework for strategic planning.
What Is a SWOT Analysis? A SWOT analysis is a strategic planning framework that evaluates four key dimensions of a business or project: Strengths (internal advantages), Weaknesses (internal limitations), Opportunities (external possibilities), and Threats (external risks). It was developed in the 1960s and remains one of the most widely used business analysis tools. For A-Level and IB business students, understanding how to apply and interpret SWOT analysis is an essential exam skill. SWOT Analy